Our Story

Mission

It all started back in 2019 when a Canadian, a Dutchman, and an Italian went on a ride together…

CyclingHero was born from our dream of creating unforgettable cycling adventures that inspire, challenge, and transform.

We believe that every cyclist is on a personal journey, a hero's path shaped by the road, the effort, and the discoveries along the way. The true measure of this journey isn’t in miles (or kilometers) conquered or peaks climbed but in the moments that transform us—the lessons learned, the connections made, and the stories we take home to share.

Our mission is to empower riders to explore Northern Italy’s hidden gems, breathtaking routes, and authentic culture on their own terms. Curated ride options, stunning landscapes, boutique accommodations, and immersive local experiences are augmented by the personalized yet unobtrusive daily support and our innovative mobile companion app, which provides details and insights into your rides and stays. Liberated from strict time schedules and group dynamics, you are free to explore and challenge yourself while we take care of the logistics and support in the background.

We invite you to join us in spectacular Northern Italy, where the beauty of cycling meets the spirit of discovery. With expert, unobtrusive support, we welcome you as friends to the places we call home. Together, let’s pedal through unforgettable landscapes, embrace the richness of the journey, and continue writing the story of what it means to be a CyclingHero.

The best way to describe CyclingHero? It’s like visiting a cycling friend who knows their region inside and out, helping you uncover the routes, stories, and moments that shape your journey along the way and make it unforgettable.

Bob Rogers

Co-Founder

The Team

Andrea
Local Expert
Emilia-Romagna & Tuscany
Born in Bologna, loves everything mechanical and tidy sprockets. Coaches passionate cyclists like himself and lives atop one of the hills around his hometown; the smartest way to train!

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Bob
Co-Founder
Originally from Canada, 30+ years working in the travel industry. Loves to plan challenging rides up serious climbs, but then regrets it. Wears bicycle-themed socks.
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Caterina
Co-Founder
Born in Treviso, has a PhD in Biology, and decided to return to Italy after 15 years around the world. Do not eat Hawaiian pizza near her. Never rides in the rain unless Prosecco is involved.
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Ermanno
Local Expert
Piedmont
Born in Torino, has travelled the world as a Geologist, carrying his bike(s) with him whenever possible. Currently based in Canada, never misses an opportunity to get back to his beloved Piemonte, where he truly gets the best of both worlds: cycling and chocolate!
Lorella
Local Expert
Piedmont
Spent her childhood in the Langhe where she developed a taste for all things good and beautiful. Relentlessly exploring the unique features of Piemonte on her bicycle, and eager to showcase and share with everyone the amazing nature, food and arts of her region.
Mark
Co-Founder
Originally from the Netherlands, 20 years as a Fullstack developer. Expert in all things geeky. Rides hard and codes harder.
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Orietta
Local Expert
Emilia-Romagna & Tuscany
Born in the beautiful countryside of Emilia-Romagna, has an innate connection to Nature and her bike (as long as she doesn't need to clean it). Looking for a challenge? try to catch her on a climb, if you dare.
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Puppers
Team Motivator
Over 3 years of experience barking at other cyclists while cycling. Likes to lick your sweaty face on the steepest parts of the climb. Best to stay clipped in when he is around if you care about your calves.
Susan
Back-Seat Driver
North America
A cycling industry veteran of over 20 years who emerged from early retirement to lend her experience and expertise to the team. Enjoys rolling routes and climbs near her home in Vermont, and stops for espresso whenever possible.
Tomasz
Developer
Geek through and through, loves coding and everything Tech. Cannot do without coffee, black is mandatory. A passionate “Shinnichi” or Japanophile, call him Tomasu and bow if you cannot pronounce his name. Uses a bike with a basket to carry his laptop around the world.

Let Us Help You Create the Perfect Cycling Adventure

Tell us about your dream tour, and we'll be in touch with our customised recommendations just for you.

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